HYDERABAD, MARCH 05, 2024: Governor Dr Tamilisai Soundararajan has said that journalism and public relations play an important role in determining the nature and quality of governance of a country. “Media professionals are a bridge between people at large and different wings of Government”, she observed.
The Governor addressed Media Professionals from South Africa, who are attending a Training Programme on “Journalism & Public Relations”, sponsored by Ministry of External Affairs, Government of India, under Indian Technical & Economic Cooperation (ITEC) Progamme. The training programme is being conducted by Dr MCR HRD Institute, Government of Telangana, from February 26th to March 9th, 2024.
“In the ever-changing media landscape, it is of pertinent importance for the journalists to continuously learn new tools and technique of journalism and public relations and thereby perform their jobs effectively and efficiently”, she observed and underlined the importance of training in order to enable media professionals to perform their jobs, with a sense of confidence, and achieve the cherished goals of their profession.
While concluding her address, the Governor said that the training programme was greatly instrumental in equipping the Media Professionals from South Africa with latest techniques in Print, Electronic, and Social Media and Public Relations which would empower them to become great assets for their country.
Dr Shashank Goel, Director General of the Institute & EO Spl Chief Secretary to Government of Telangana stated that the training program on “Journalism & Public Relations” is of immense significance in today’s context when we find ourselves amidst a profound transformation in the world of media and communication, driven by technological advancements.
Dr Goel stated that in the present-day scenario, the role of media is more critical than ever and, in this context, journalists should adopt a proactive approach for their professional development and also to keep their skill sets, current and up-to-date. “Media professionals should embrace innovation while staying true to their core values of honesty, integrity, and accountability”, he stated.
“Although newspapers are still as substantial and credible, social media has the superpower of speed. Today, fake news and misinformation spread fast and it, therefore, poses a significant challenge”, he observed.
Dr Madhavi Ravulapati, Course Director welcomed the Hon’ble Governor, the Media Professionals from South Africa, and the gathering and also proposed a vote of thanks.
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