K M Dayashankar
HYDERABAD, JULY 06, 2024: The “Two-week Training Programme on Media Management for Media Professionals from Sri Lanka”, conducted by Dr MCR HRD Institute, came to an end. The programme was sponsored by Ministry of External Affairs, under Indian Technical & Economic Cooperation (ITEC) Programme.
Dr Shashank Goel, DG of the Institute & Spl. Chief Secretary to Government of Telangana, who was the Chief Guest at the Valedictory Function, said that the Training Programme is of immense significance in today’s context when we find ourselves amidst a profound transformation in the world of media and communication, driven by technological advancements.
“In this rapidly evolving media landscape, the role of Media and Public Relations Officers is more critical than ever.”, Dr Shashank Goel, IAS said and added that it is of pertinent importance for the Media Professionals to keep their skill sets, current and up-to-date, by adopting a pro-active approach to continuous learning and professional development. He called upon the Media Professionals to embrace innovation while staying true to their core values of honesty, integrity, and accountability.
“In order to empower the Media Professionals to survive in this fast changing scenario, the Institute made a deliberate attempt to equip them with the new skill set and required competencies and, towards this, a number of sessions on topics of immense importance were conducted by senior-most professionals from Print, Electronic, and Social Media industries”, Dr Shashank Goel, IAS stated.
Dr Shashank Goel, IAS said that the training programme, which was not confined to mere classroom lectures, involved subject-related filed visits to T-Hub, Deccan Development Society at Zaheerabad, Ramoji Film City, Integrated Command and Control Centre of Hyderabad Police, etc. He stated that visits were also organised to places of Cultural and Historical importance at Hyderabad and Warangal. He further stated that the Media Professionals were also taken to Nagarjunasagar to visit Nagarjunakonda and Buddhavanam, which are of great significance for Buddhists. He said that this training programme will further strengthen the media capabilities of the trainee officers and will also enrich the centuries old bilateral relations between India and Sri Lanka.
Mr Sugeeswara P Senadhira, Media Advisor to Prime Minister of Sri Lanka, who is one of the trainees, said that a fusion of lectures, followed by an array of relevant field visits, was greatly instrumental in fully understanding different aspects of media management in their true and total frame of reference. The Media Professional presented a high-voltage cultural programmes.
Dr Madhavi Ravulapati, Course Director & Head CLP & CIS stated that, in 2006-’07, the ITEC Program of the Ministry of External Affairs offered training to about 4000 participants from its partner-developing countries. However, in the current financial year, this number went up to a whopping over 11,000 participants. “Dr MCR HRD Institute has been offering training programs for global audience under the ITEC Program”, she added. Dr Madhavi conducted proceedings of the Function. Prof Abbas Ali proposed a vote of thanks.
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