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As The Official Vehicle Partner, Toyota Hilux Sparks Thrill in Indian Super cross Racing League’s Final Round of the Dirt Bike Race in Bengaluru  

BENGALURU, FEBRUARY 27, 2024: Toyota Kirloskar Motor (TKM) proudly continues its exciting partnership with the Indian Supercross Racing League (ISRL), showcasing the iconic Hilux being its official vehicle partner. The ISRL marks the world’s first franchise-based supercross league in India, and TKM’s collaboration through the iconic Hilux has created unforgettable experiences, captivating audiences, and setting new standards for motorsports and automobile enthusiasts across the country. Following the first and second rounds held in Pune (Jan 2024) and Ahmedabad (Feb 2024) respectively, the ISRL concluded its third leg at Open Ground (Airport Road), Chikkajala in Bengaluru on February 25th, 2024, transcending the conventional boundaries of racing, embarking on a mission to redefine motorsports in India. This final round received overwhelming response with participation of over 7000+ fans, highlighting the growing popularity and significance of off-roading engagements in India.

Toyota has a robust international motorsports legacy of over six decades, engaging in prestigious events like the World Rally Championship, Dakar Rally, and World Endurance Championship. The partnership with ISRL reflects Toyota’s broader motorsport efforts in India, connecting with enthusiasts and providing exceptional racing experiences. Celebrated for its exceptional off-roading strengths, the Hilux took centre stage at three strategic locations within the event areas. The opening ceremony of the dirt bike race witnessed the entry of Toyota Hilux loaded with dirt bikes, showcasing its unique, dynamic 4X4 capabilities on the super cross tracks, delivering immense joy to the onlookers at the stadium. Aimed to enhance the thrill of the spectators at the ISRL, Toyota Hilux exhibited breath-taking off-roading performances, navigating the intricately designed rough tracks adorned with various obstacles including articulation, side-inclines to steep hill ascents and descents.

This off-road, high-octane super cross racing took place on a constructed dirt track consisting of steep jumps, rocky trails and gravel-pinging tail slides, featuring renowned riders from both India and the global arena. Adding to the whole racing excitement, Toyota Hilux, a perfect vehicle partner equipped with exceptional 4×4 drive, demonstrated a spectacular show for the thrill-seekers and further served the needs of teams and officials during ISRL’s dirt bike race. The race event witnessed the gracious presence of Veer Patel, Eeshan Lokhande and Aashwin Lokhande, Co-founders and Directors of the CEAT Indian Supercross Racing League and other key dignitaries.

Speaking on TKM’s partnership with ISRL, Mr. Sabari Manohar, Vice President – Sales-Service-Used Car Business of Toyota Kirloskar Motor, said, “Toyota Kirloskar Motor brings unparalleled experience for motorsport enthusiasts and forging lasting connections with our valued customers through dynamic partnerships and off-roading initiatives. Our association with motorsports globally has a rich history, and we are excited to extend our support to the Indian Supercross Racing League as their official vehicle partner with Toyota Hilux. With its extraordinary off-roading capabilities, Hilux staged an adrenaline-packed performance for the viewers of ISRL, not only limiting to creating dirt tracks and mobilising bikes, but also creating unforgettable moments with its delightful acts during the racing event”.

Sharing his views about the official vehicle partnership with Toyota, Mr. Veer Patel, Director & Co-Founder – Indian Supercross Racing League, said, The CEAT Indian Supercross Racing League transcends mere racing; it embarks on a transformative journey to reshape the very essence of motorsports in India. Having the Toyota Hilux as our Official Vehicle Partner has elevated the Indian Supercross Racing League to new heights. The Hilux’s spectacular performance on the challenging dirt tracks have set new standards in Indian supercross racing”.


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