K M Dayashankar
HYDERABAD, JULY 12, 2024: Amazon.in announced that the company is collaborating with more than 50,000 creators across the country as part of its Amazon Influencer Program. Over 10% of these creators are from Telangana, reflecting Amazon’s focus on regional representation. Hundreds of these creators are also part of Amazon Live program – an interactive platform where viewers can engage directly with creators and brand representatives. Hundreds of creators will run over 300 Live streams across categories including Mobiles, Home Appliances, Home Décor, Fashion and Beauty among many others for Prime Day 2024. In addition, 7 brands including Motorola, Samsung and Forever21 are launching flagship products on Amazon Live during Prime Day.
Amazon offers a diversified portfolio of programs designed to empower creators. The Amazon Influencer Program facilitates commission-based earnings for creators who recommend products to their followers. Amazon Live Program has real-time product demonstrations, expert advice, and a more informed shopping experience for viewers. Recognizing the importance of creator education, Amazon recently launched Creator University. This program equips creators with the knowledge and tools necessary to thrive in the creator economy. It boasts a comprehensive curriculum, valuable industry insights, and fosters a collaborative community for creators to connect and share knowledge. Through these programs, these 50,000+ social media creators will play a crucial role in educating customers about deals and empowering them to make informed purchasing decisions during Prime Day on July 20 and 21, 2024.
“Prime Day is more than just deals; it is a celebration of the creator economy in India. This year, we are thrilled to empower over 50,000 creators, enabling them to share their passion and expertise with Prime members. Through innovative programs like Amazon Influencer Program, Amazon Live and Creator University, we are committed to playing an important role in the creator economy and are equipping creators with the tools and knowledge they need to succeed. Their voices will be instrumental in guiding Prime members towards informed purchase decisions during Prime Day and every day, making it a win-win for creators, customers, and brands,” said Kishore Thota, Director, Shopping Experience, India & Emerging Markets, Amazon.
“Being a creator with Amazon has been very positive. The Amazon Influencer Program lets me share my honest product recommendations with my audience and earn commissions when they make purchases. But it is not just about earning – Amazon Live is a platform that truly elevates the experience. I can connect with my followers in real-time, answer their questions live, and showcase these amazing deals in action during the upcoming Prime Day. It is a fantastic way to build trust and excitement, and I am thrilled to be a part of it,” said Bhumika Gurunani, Social Media Influencer, Amazon Influencer Program.
Prime members can access thousands of deals across a wide range of products. From global brands to Indian favorites and products from small businesses, Amazon promises significant savings throughout the two-day event. Partner offers, including 10% off using specific bank cards and EMI transactions, will further enhance the shopping experience for customers. Entertainment enthusiasts can enjoy a thrilling lineup of new shows and movies in multiple languages on Prime Video, including the much-awaited new seasons of Mirzapur and The Boys.
