Events like WAVES not only generate revenue, help develop the perception but promote states globally by tapping the creative talent pool: PM at Utkarsh Odisha – Make in Odisha Conclave
This golden opportunity for amateur music creators, fashion buffs, creative freelancers, advertising professionals & designers to take part in WAVES & become a celebrity maestro in your art
Hurry up and apply under Doordarshan and Dilli Darbar joint venture – Wah Ustad music talent hunt reality show for classical, semi-classical, and Sufi artists age 18 & above
Drop the Beat with epic EDM Challenge: WAVES offers maiden opportunity to digital music producers to showcase their talent in EDM
The
‘Make the World Wear Khadi’ challenge seeks global participation from ad makers & talented amateurs to craft innovative campaigns helping India position Khadi as a global brand
WAVES running 19 Create in India Challenges for freelancers as well as professionals from around the world, rest 12 for Indians, to make their career in the media & entertainment industry and earn fame
NEW DELHI, JANUARY 28, 2025: Prime Minister Narendra Modi said that the forthcoming WAVES (World Audio Visual & Entertainment Summit) will provide a new global identity to India’s creative prowess. Addressing the audience at Utkarsh Odisha – Make in Odisha Conclave in Bhubaneswar, he highlighted how major events like WAVES not only generate significant revenue but also build perceptions and push the economy. He underscored the immense potential of such initiatives to harness India’s vast pool of creative talent and position the nation as a global leader in the media and entertainment sector.
WAVES 2025 presents a unique confluence of India’s rich cultural legacy and modern creativity, offering platforms for everyone—from creators of classical and semi-classical music to creators of modern music of EDM and innovative advertising professionals, designers and creators for Khadi.
This dynamic blend of past and present is exemplified in challenges like Wah Ustad, celebrating India’s traditional musical heritage, Resonate: The EDM Challenge, embracing modern global music trends, and Make The World Wear Khadi, which seeks to reimagine India’s iconic fabric as a global symbol of sustainable fashion. These three challenges were launched by Shri Ashwini Vaishnaw along with WAVES Bazaar and WAVES Awards, on 27 January, 2025 where he urged the creators to help India become the global capital of content creation.
Shri Ashwini Vaishnaw while addressing the audience at the launch of WAVES Bazaar-Global-e-marketplace WAVES CIC Challenge including ‘Wah Ustad’ and WAVES Awards on 27 January, 2025
Together, these initiatives provide content creators with unparalleled opportunities to showcase their talent, bridge tradition and innovation, and gain recognition while contributing to India’s cultural and creative renaissance. These challenges join a diverse lineup of total 31 Create in India Challenges,offering a stage for content creators across various genres to showcase their talent.
Wah Ustad: A Reality Show to Discover India’s Hidden Musical Gem
The Ministry of Information and Broadcasting, in collaboration with the Ministry of Culture and Doordarshan, has launched Wah Ustad, an extraordinary classical and semi-classical music talent hunt, under the Create in India Challenges, a flagship initiative of WAVES 2025.It aims to nurture exceptional talent in Hindustani, Carnatic, and soulful Sufi music while preserving and promoting India’s rich musical legacy.
Envisioned with the expertise of the esteemed “Dilli Gharana,” Wah Ustad will serve as a platform for young, classically trained vocalists aged 18 and above. Open to global participation, the program invites entries from talented individuals with a passion for Hindustani or Carnatic music, Sufi singing, and semi-classical genres.
The journey for participants has already begun with online registrations through the Dilli Durbar portal. This will progress to regional auditions, thematic episodes, and ultimately culminating in a grand finale at WAVES 2025 in Mumbai. The top five finalists will compete for the coveted title, with the winner receiving a cash prize, mentorship opportunities, recording contracts, and nationwide recognition.
With 26 episodes airing on Doordarshan, Wah Ustad will celebrate India’s cultural heritage while inspiring the next generation of musicians. By blending traditional expertise with modern technology, the program promises to highlight the soulful charm of classical music and its relevance in today’s world.
Resonate: The EDM Challenge
In a first-of-its-kind global celebration of electronic music, Resonate: The EDM Challenge will take center stage at the inaugural World Audio Visual & Entertainment Summit (WAVES). Organized by the Indian Music Industry (IMI) in collaboration with the Ministry of Information & Broadcasting (I&B), the challenge aims to reinforce India’s position as a global hub for music fusion, electronic music, and the vibrant art of DJing.
If you excel at crafting digital or electronic music and have a flair for DJing, Resonate: The EDM Challenge at WAVES 2025 is your ultimate stage to shine. This unique competition invites talented individuals from across the globe to showcase their skills in music production and live performance, offering an unparalleled opportunity to become a DJ maestro. With exciting prizes and a platform to perform in front of industry experts and a global audience, this challenge is your chance to turn your passion for electronic music into international recognition.
Open to individual artists and creative teams, Resonate provides a platform for both emerging and seasoned musicians to compete across two thrilling stages:
- Preliminary Round: Participants will submit their original EDM tracks online, which will be evaluated by a panel of industry experts to shortlist the top 10 entries.
- Grand Finale: The finalists will perform live at WAVES 2025, competing for top honors in front of a distinguished jury and a global audience.
Winners will receive substantial cash prizes (₹2,00,000 for the Grand Prize winner and ₹50,000 for runners-up), along with a chance to feature in promotional materials, gain international exposure, and perform on a global stage.
Make The World Wear Khadi: A Global call to elevate India’s iconic fabric
India’s timeless fabric, Khadi, is set to make a global statement with the launch of the “Make The World Wear Khadi” challenge under the Create in India initiative at WAVES 2025. This unique competition invites advertising professionals, creative freelancers, and designers from around the world to craft innovative campaigns that position Khadi as a global brand.
Open to international participation, the challenge encourages participants to explore bold and imaginative design concepts across digital, print, video, and experiential formats. The goal is to elevate Khadi’s brand image, inspire consumer engagement, and establish it as a symbol of sustainable fashion and cultural heritage worldwide. Winners will secure recognition and opportunities to further their professional journey while playing a pivotal role in driving Khadi’s transformation into an internationally celebrated brand.
About the Author
