Tirumana Seva gains popularity
Srivari sevaks bless their lives in divine Tirunama Seva
Devotees express immense satisfaction
TIRUMALA, APRIL 18, 2026; Tiru” means “Sri” (sacred), and “Namam” means “Tilak.” Tirunamam is also referred to as “Srinamam.” In the Hindu Sanatana Dharma, Tirunamam is considered an auspicious symbol that is applied on the forehead.
Devotees who wear Tirunamam feel that Sri Venkateswara Swamy is always with them, guiding and protecting them. It inspires them to lead a life of righteousness and devotion.
To promote this sacred tradition among devotees visiting the world-renowned pilgrimage centre Tirumala, TTD is facilitating the application of Tirunamam.
In Tirunamam, the central red line symbolises the soul. Some devotees also apply Tirunamam on their shoulders, chest, and lower back.
Typically, it is worn on the forehead from between the eyebrows upwards. Pilgrims wearing Tirunamam can easily be identified as ardent devotees of Sri Venkateswara. It is believed that applying the Tilak on the forehead protects one from negative influences.
For preparing Tirunamam, Namakopu and Sindoor are used, both of which are received as donations from devotees. Many devotees also believe that applying Tirunamam provides a cooling effect.
Tirunamam Seva :
The main deity of Sri Venkateswara is adorned with Tirunamam once a week on Fridays after Abhishekam, using sandalwood powder, camphor, and kasturi in the centre. On Thursdays, during the ritual removal of ornaments, the Tirunamam is slightly reduced to make the eyes of the deity visible. This sacred adornment, known as “Tirumanikappu,” enhances the divine radiance of the Sri Venkateshwara face.
For this purpose, approximately 16 tulas of green camphor and 1.5 tulas of kasturi are used.
Locations of Tirunama Seva in Tirumala
Tirunamam is being applied to devotees at multiple locations across Tirumala, including:
Vaikuntham Queue Complex-1 (Rs.300 Special Entry Darshan & SRIVANI Entry routes)
Vaikuntham Queue Complex-2 (Sarva Darshan)
Golla Mandapam
Ram Bagicha-3
Bedi Anjaneya Swamy Temple
Kalyanakatta
Supatham
Varaha Swamy Temple
Four Mada Streets
Matrusri Tarigonda Vengamamba Annaprasadam Complex
Sapthagiri Rest House
GNC, Nandakam Rest House
Lepakshi Circle, ATGH and surrounding areas
Approximately 168 Srivari Sevaks are rendering this service daily in two shifts.
Free Service for Devotees:
Devotees are not required to pay any fee for Tirunamam. TTD appeals to all devotees to avail this free sacred Seva offered by Srivari Sevaks and receive the divine blessings and grace of Sri Venkateswara Swamy.
