Authored Article By:
Dr.S.L.N.T.Srinivas
Member, All India Authors Group
NCCT: Ministry of Cooperation, Govt. of India
Introduction: A Beacon in the Cooperative Movement of Telugu States
KARIMNAGAR, APRIL 16, 2026: Among the numerous cooperative institutions spread across India, the Mulkanoor Cooperative Credit and Marketing Society (MCRB) from Telangana stands tall as a pioneering model from the Telugu-speaking states of Telangana and Andhra Pradesh. Its legacy of innovation, sustainability, and farmer empowerment has brought national recognition. At a time when cooperatives are being restructured and revitalized under the new cooperative reforms, Mulkanoor continues to shine as a benchmark of excellence.
This article critically highlights the visionary leadership of Sri Praveen Reddy, the Society’s remarkable strides in institution-building, good governance, business diversification, financial discipline, and its farmer welfare orientation. It further explores MCRB’s commitment to human resource development and employee productivity, positioning it as a model cooperative for replication across India.
The cooperative sector in India has seen many successful experiments, but few stand out like the Mulkanoor Cooperative Credit and Marketing Society (MCRB), located in Karimnagar district of Telangana. Established with a strong foundation in cooperative principles, MCRB has evolved over decades into a multi-functional cooperative institution. Under the visionary leadership of Sri Praveen Reddy, the Society has demonstrated how institution-building, sound governance, and farmer-centric service delivery can revolutionize rural livelihoods. Today, MCRB stands as a role model for all cooperative societies in India, setting benchmarks in governance, business diversification, and sustainable development.
Visionary Leadership in Institution Building
At the heart of MCRB’s success is the forward-looking leadership of Sri Praveen Reddy, whose strategic thinking and deep understanding of cooperative dynamics have transformed the Society into a robust and modern institution. Recognizing that cooperatives must evolve with changing times, he has steered MCRB from being a traditional credit society to a comprehensive rural development organization. His leadership is marked by innovation, inclusiveness, and long-term planning, placing the farmer at the core of every initiative.
Praveen Reddy’s emphasis on building institutional capacity—by investing in infrastructure, adopting technology, and strengthening internal systems—has laid a firm foundation for sustainable growth. The establishment of dedicated service units, streamlined administrative mechanisms, and decentralized decision-making frameworks reflect his commitment to professional governance.
Governance and Transparency: Core Pillars of MCRB
Governance practices at MCRB are exemplary in the cooperative sector. The Society follows transparent, democratic, and participatory governance, with regular general body meetings, audit systems, and member consultations. Under Praveen Reddy’s leadership, internal checks and controls have been institutionalized, ensuring financial discipline and accountability at every level.
MCRB has adopted technology-enabled monitoring systems, MIS reporting, and digital audit tools to enhance transparency. Governance structures are strengthened through capacity-building programs for board members and employees, ensuring that decisions are data-driven and aligned with member interests.
Diversified Business Development and Financial Discipline
Unlike traditional PACS limited to credit functions, MCRB has diversified into multiple business verticals such as input distribution, procurement, ware housing, dairy, and value-added services. These operations not only enhance member engagement but also improve the financial strength of the cooperative.
A unique aspect of MCRB’s business model is its focus on viable income-generating activities, ensuring surplus generation and re-investment. Praveen Reddy has institutionalized financial discipline by introducing budgeting systems, risk assessment frameworks, and periodic financial reviews. The Society has reported consistent growth in turnover and net surplus, all while maintaining low levels of NPAs and high loan recovery rates—a reflection of prudent financial management.
Farmer Welfare Through Multi-Purpose Services
MCRB is a true example of one-stop service delivery for farmers. From providing quality inputs like seeds, fertilizers, and pesticides to facilitating procurement of paddy and cotton, MCRB ensures value at every stage of the farming cycle. The Society also runs dairy units, offers veterinary services, and provides access to crop loans and insurance schemes.
By linking farmers with government welfare schemes and digital platforms, MCRB ensures that rural households are not left behind in the digital divide. Farmer welfare is not treated as charity but as a strategic investment in community development, empowering members both economically and socially.
Human Resource Management and Employee Productivity
A key feature of MCRB’s functioning is the professional approach to human resource management. Employees are not just functionaries but partners in progress. Regular training, performance-based incentives, and a culture of accountability have improved staff productivity significantly. The Society has a well-defined HR policy that emphasizes skill development, ethical conduct, and job satisfaction.
Sri Praveen Reddy has built a motivated and committed workforce capable of managing diverse functions with efficiency. The synergy between management and staff has resulted in high service delivery standards and member satisfaction, a rare feat in grassroots institutions.
Conclusion: A Model Worth Emulating
The Mulkanoor Cooperative Credit and Marketing Society, under the stewardship of Sri Praveen Reddy, has set a gold standard in the cooperative movement. With its emphasis on visionary leadership, financial discipline, inclusive governance, and farmer-centric services, MCRB demonstrates what a well-run cooperative can achieve. As the Ministry of Cooperation, Government of India, pushes for the professionalization and digital transformation of cooperatives, MCRB serves as a ready template.
Other cooperatives across the country can draw valuable lessons from MCRB’s integrated approach to rural development, especially in the areas of member participation, diversification of services, and sustainable governance models. As India moves toward building vibrant and modern cooperatives, the Mulkanoor model deserves national recognition and replication.
