Grand showcase featuring Yamaha’s diverse portfolio including the iconic models from R World & MT series family
FZ-X unveiled in the all-new Chrome & Metallic Black Colors at the Yamaha Pavilion
An array of engaging and interactive activations on offer for Yamaha enthusiasts
NEW DELHI, FEBRUARY 04, 2024: Yamaha Motor (IYM) Pvt Ltd announced its participation in the inaugural edition of Bharat Mobility, the first-of-its-kind global mobility show hosted in India. It is a pioneering event that unites the entire mobility value chain in a single venue. More than just an exhibition, it serves as a preview for the future of mobility.
The Yamaha Pavilion, spanning 400 sq meter, promises to captivate visitors with an exclusive display of its exciting motorcycle & scooter range, attractive apparels, & accessories and innovative technology, at this groundbreaking event, showcasing its commitment to innovation and passion for two-wheeled freedom. Yamaha stands at the forefront of developing products that incorporate advanced technologies, revolutionizing modern motorcycling. At the heart of Yamaha’s commitment lies a dedication to pushing the boundaries of mobility, bringing forth solutions that align with the evolving needs of today’s dynamic and young generation.
Embracing #TheCallOfTheBlue at Bharat Mobility
To meet the aspirations of young customers in India, Yamaha is wholeheartedly embracing the #TheCallOfTheBlue at the Bharat Mobility Show. The concept of this exclusive brand campaign revolves around cultivating the spirit of racing and offering enriching experiences to Yamaha fans through Exciting, Stylish & Sporty product range and excellent services. With a strategic focus on the premium segment space, Yamaha’s offerings not only embody cutting-edge technology and design excellence but also resonate with the dynamic lifestyle choices of the youth. ‘The Call of the Blue’ goes beyond being a mere product showcase; it becomes a symbol of excitement and innovation. Through this initiative, Yamaha not only introduces superior mobility solutions but also creates engaging experiences, reflecting the brand’s dedication to shaping the future of mobility in India.
The strategically designed Yamaha Pavilion is a testament to the brand’s commitment to innovation and excellence. The heart of the exhibit will pulsate with the adrenaline of its diverse portfolio.
Revered across continents, Yamaha N-Max (155cc) and Grand Filano (125cc) are two iconic models that showcase Yamaha’s commitment to delivering excellence on a global scale. The resounding fame of both these vehicles is a testament to their exceptional features and performance. From the Grand Filano’s sleek design to the N-Max’s powerful performance, these scooters embody Yamaha’s pursuit of perfection. Their acclaim worldwide attests to Yamaha’s prowess in crafting outstanding two-wheelers that captivate riders on a global stage.
Commenting on the participation, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said, “We are thrilled to be a part of this landmark event and showcase the best of Yamaha to the Indian audience. With unparalleled performance, sleek design, and innovative technology, our bikes and scooters are built to fuel the passion of every rider. We remain steadfast in our commitment to the Indian market, actively contributing to shaping the future of this dynamic and evolving landscape. We would like to congratulate Bharat Mobility Expo for establishing this pivotal platform that fosters collaboration among OEMs, with a shared vision of cultivating a sustainable mobility ecosystem in harmony with the environment.”