Make use of AI responsibly: SCCL CMD N Balram
MU Dean Prof Shashi delivers keynote address
HYDERABAD, APRIL 21, 2025:Â Since the Artificial Intelligence-led technological revolution is going to impact every aspect of our life, it is better if people learn how to use it responsibly and ethically, said Singareni Collieries Company Limited Chairman and Managing Director N Balram.
He was addressing Public Relations and Corporate Communications professionals as the Chief Guest of the National Public Relations Day celebrations organised by the Public Relations Society of India’s Hyderabad chapter at Telugu University on Sunday. Â Referring to this year’s theme of PR Day celebrations (“Responsible use of AI: Role of Public Relations”), Â Mr.Balram said: “We are not entering the age of AI; we are already in it neck deep. The pervasive influence of the internet has further compressed our world, creating a landscape where adaptation is not merely an option but a necessity for survival and success. It’s learn it to survive it reality.” Mr Balram also spoke about various innovative measures taken with the active participation of workers, staff and officers that ensured profits for SCCL.
The Dean of the School of Digital Media and Communications at Mahindra University, Professor Shashidhar Nanjundaiah, in his keynote address, touched upon ethical aspects around AI. “Is technology controlling the message or is the message controlling the technology? Who is in control of ethics? How are we harnessing AI without losing our faith in people?” he asked while presenting case studies from PR and strategic communication areas.
Former National Vice President of the PRSI, Krishna Baji, presided over the session while PRSI NC member Mohan Rao read out the message of the national president, Dr Ajit Pathak, to mark the day. The PRSI Hyderabad chapter Chairman, Dr S. Ramu and the Secretary, Dr K. Yadagiri felicitated the guests with saplings.
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