NIZAMABAD, OCTOBER 29, 2026: Telangana University Vice Chancellor Prof T. Yadagiri Rao, along with Registrar Prof M. Yadagiri, has released two books authored by Prof. Ghanta Chandra Shekhar, Professor, Department of Journalism and Mass Communication, Telangana University, on Thursday.
The books are titled “Beyond the Bylines – How the Journalist and AI Shape the News” and “Artificial Intelligence and Public Relations.” Both books examine the impact, applications and ethical challenges of Artificial Intelligence (AI) in the fields of journalism and public relations.
On the occasion, Vice-Chancellor Prof. T. Yadagiri Rao observed that modern technology, particularly Artificial Intelligence, is bringing revolutionary changes to journalism and public relations. He appreciated the author for producing books that would benefit students, researchers and media professionals. He also emphasized the need to make quality academic study materials available in higher education in tune with contemporary technological developments.
Registrar Prof. M. Yadagiri stated that the books would contribute significantly to enhancing awareness of the applications of Artificial Intelligence in journalism and public relations. He appreciated the efforts of university faculty members in extending their contributions beyond teaching to research and academic writing.
‘Beyond the Bylines’ Explores the Role of AI in Journalism
The book ‘Beyond the Bylines – How the Journalist and AI Shape the News’ explores the role of Artificial Intelligence in journalism, including news gathering, news writing, editing and information analysis. It also examines the collaboration between human journalists and AI technologies. The book has been designed as a textbook to benefit undergraduate and postgraduate students pursuing journalism and mass communication programmes.
‘Artificial Intelligence and Public Relations’ Offers Guidance on AI Applications
The book ‘Artificial Intelligence and Public Relations’ focuses on contemporary issues such as the application of AI in public relations, strategic communication, digital transformation, corporate reputation management and ethical standards. It is intended to serve as a useful guide for public relations professionals seeking to use AI effectively and responsibly in the rapidly evolving digital media environment.
Books Designed to Benefit Students and Researchers
Speaking on the occasion, author Prof. Ghanta Chandra Shekhar stated that he had authored the books with the objective of providing relevant knowledge to students, researchers and media professionals at a time when AI applications are rapidly expanding across journalism and public relations. He emphasized that while adopting technological advancements, it is essential to uphold journalistic values, professional responsibility and ethical standards.
The Vice-Chancellor and the Registrar congratulated the author on the publication of the two books and expressed their hope that the works would contribute to academic discussions and support students in understanding the ongoing transformations in the media industry.
About the Author
