Cautions influence of Artificial Intelligence in Public Relations
VISAKAPATNAM, SEPTEMBER 27, 2024: Public Relations Society of India (PRSI) Visakhapatnam Chapter felicitated the Hyderabad Chapter chairman Dr S.Ramu, noted journalist, journalism educator and PR & Corporate Communication professional with 30 plus years of experience, at a glittering function in Hotel Daspalla in Vizag last night.
Addressing the gathering on the current state of PR, Dr Ramu sounded a cautionary note on the growing influence of artificial intelligence (AI) in public relations, emphasizing that while AI offers significant advantages, it cannot replace the essential human element. “I have my own doubts about AI’s impact on effective public relations,” he observed. “AI may be a great tool for creating compelling stories, but we still need the human touch to sell them. PR is ‘PyaaR’—it’s about persuasion, emotions, and man connection”, he pointed out.
He acknowledged AI’s ability to streamline routine PR tasks but stressed that these efficiencies fall short of delivering the deeper connection needed for impactful public relations. “While AI can help us manage and analyze data, craft messages, and even predict trends, it is not capable of understanding the emotions and nuance required to build trust with an audience,” he remarked. “Public relations are more than just the dissemination of information—it’s about connecting with people on a deeper, emotional level.”
The PRSI Visakhaptnam leadership felicitated Charishma Krishna, Miss South India 2022, to mark the occasion. Charishma, a student of Fine Arts at Andhra University, has pursued a career in dance, modeling, and acting. The PRSI Vice President- South US Sharma, Chairman M. Kali VL Narasimham, Secretary A Govinda Rao, and Treasurer Narasimham, shared their insights and perspectives with the audience.
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